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The Future of Event AV: Emerging Technologies Shaping the Industry

Updated: Jun 14, 2023

Future of Event AV: Emerging Technologies Shaping the Industry - Blog Graphic

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The events industry has changed significantly over the years, and technology has played a big part in making the experience even better for attendees. One area that has seen some impressive advancements is audiovisual (AV) technology. It has come a long way and now allows event organizers to create incredible environments and deliver captivating presentations. Looking ahead, some exciting new technologies on the horizon will completely transform the event AV scene. Below are some of these groundbreaking innovations and how they’re shaping the future of event AV.

Holographic Displays

Holographic displays have long been a staple of science fiction, but they’re increasingly becoming a reality. These displays create three-dimensional virtual images that appear like they're floating in mid-air, captivating viewers and immersing them in a visually stunning experience.

In the event industry, holographic displays have the potential to take presentations, product launches and live performances to a whole new level. Picture a keynote speaker delivering a captivating talk while their hologram hovers above the stage, creating a mesmerizing visual show. Or imagine a product launch where a holographic representation of the product showcases its features in an engaging and interactive way.

One unique example of holographic displays in events is using holograms of performers. Celebrities and historical figures can be brought back to life on stage through holograms, giving event organizers the chance to create unforgettable experiences. For example, during the 2014 Billboard Music Awards, they had a hologram performance by the late musician Michael Jackson, and the audience was blown away by his virtual presence.

Holographic displays offer event professionals an exciting tool to captivate and engage attendees, opening up endless possibilities for creativity and immersive experiences. And as the technology keeps advancing, we can expect even more innovative uses of holograms in the event industry, pushing the boundaries of visual storytelling and audience engagement.

Transparent and Flexible Displays

Transparent and flexible displays are revolutionizing the way visual content is presented at events. These displays are capable of transforming traditional static surfaces into interactive and dynamic platforms, seamlessly blending digital content with the physical environment.

Transparent LED screen display in use at event
Credit: Muxwave

A remarkable application of transparent and flexible displays in the event industry is the creation of see-through screens that allow guests to view digital content while maintaining visibility of the surrounding space. For instance, at a product launch event, a transparent display can showcase product features and specifications, providing attendees with a memorable and informative experience without obstructing their view of the actual product.

Furthermore, flexible displays have enabled the development of curved and contoured screens that can adapt to various surfaces and shapes. Event organizers can utilize these displays to create visually stunning environments, such as curved video walls that wrap around stages or cylindrical displays that surround event spaces. These immersive displays captivate audiences by enveloping them in dynamic visuals and enhancing the overall atmosphere.

Sydney Opera House projection mapping

Projection Mapping

Projection mapping combines the power of projectors and 3D mapping software to transform ordinary objects or entire structures into dynamic, interactive displays. This innovative technique transforms static objects, such as buildings, stages or even everyday objects, into visually engaging displays using meticulously calibrated projectors. By mapping visual content onto irregular or non-traditional surfaces, projection mapping creates a rich and interactive experience that captivates attendees.

One area where projection mapping really shines is in music concerts and festivals. Artists and event organizers have been using this technology to create mind-blowing stages that make the music come alive. They project vibrant animations, cool 3D effects and mind-bending illusions onto intricate stage designs, giving concertgoers an immersive visual experience.

Additionally, projection mapping has found its way into art installations and museum exhibits, blurring the lines between the physical and digital worlds. Artists can use projection mapping to transform sculptures, paintings or buildings into dynamic canvases. This means that viewers can experience art in a totally new and exciting way. By combining physical art with projected visuals, artists create enchanting environments that evoke emotions and entertain audiences in unique and unforgettable ways.

Soundboard view from mix engineer with band performing on stage

Spatial Audio

Spatial audio technology enhances the auditory experience by creating a 3D soundscape. By strategically placing speakers throughout the venue and utilizing advanced algorithms, spatial audio enhances the sense of depth, directionality and movement of sound, providing a more realistic and enthralling audio atmosphere.

In the event industry, spatial audio has numerous applications. For instance, during concerts, artists can leverage this technology to create an immersive sonic experience where the sound appears to emanate from different directions, enveloping the audience in a virtual soundstage. Similarly, in conferences and presentations, speakers can use spatial audio to enhance their presentations, making the audience feel like they’re sitting in a well-balanced and dynamic acoustic environment.

Virtual and hybrid events can greatly benefit from spatial audio too. By integrating this technology into virtual platforms, organizers can provide a more realistic and mesmerizing experience for remote attendees. It's like being physically present at the event, with sounds accurately positioned around you, making you feel fully absorbed in the live environment.

Abstract virtual reality concept artwork

Virtual and Augmented Reality

Virtual and augmented reality (VR/AR) has already made waves in various industries, and the events sector is no exception. These technologies offer an incredible level of engagement, allowing attendees to fully immerse themselves in virtual environments or interact with augmented elements in the real world. Envision attending a conference where you can explore a 3D representation of the venue, connect with other attendees through avatars or experience product demonstrations as if they were right in front of you. VR/AR technologies are revolutionizing the way organizers design and execute events and how guests experience them.

With VR, event organizers can create captivating environments that transport attendees to virtual venues and locations. Virtual conferences and trade shows are gaining popularity because they eliminate the need for physical travel and provide cost-effective solutions for participants worldwide. Companies like VirBELA and AltspaceVR have developed virtual platforms where people can interact with each other, attend presentations and explore virtual booths.

On the other hand, AR enriches the real-world environment by overlaying digital information and virtual objects. Event organizers can use this technology to enhance exhibitions, workshops and product demonstrations. Attendees can use their smartphones or AR glasses to access additional product information, view 3D models or try out virtual prototypes. For example, at an automotive event, visitors can use AR to visualize and customize different car models without the actual vehicle being in the room.

Moreover, VR/AR technology allows event organizers to gather valuable data and analytics. They can track attendees' movements, interactions, and preferences, providing insights for future event planning and improving attendee involvement. For instance, heat maps can show which areas of a virtual exhibition were the most popular or which products generated the most interest.

Abstract representation of artificial intelligence concept

Artificial Intelligence (AI) in AV

Artificial Intelligence (AI) is revolutionizing the event industry. AI-powered AV systems can analyze data in real-time to optimize audio levels or adjust lighting based on the mood or atmosphere. Additionally, you can use AI to automate tasks such as speech-to-text transcription, content moderation and real-time translation, facilitating seamless communication among international attendees.

Another significant AI application for occasions is event management. AI algorithms can analyze historical data, attendee preferences and real-time inputs to optimize event layouts, seating arrangements and scheduling. With AI's ability to adapt and learn from user behavior, it holds tremendous potential for enhancing event experiences.


As technology continues to advance, the future of event AV looks promising and full of innovation. These emerging technologies have the potential to create unforgettable experiences, increase engagement and enable event organizers to deliver immersive and interactive environments. As we embrace these advancements, event AV is poised to be an exciting and dynamic space where creativity knows no bounds.

Ready to revolutionize your event experience? Partner with Channel AV for cutting-edge technologies and unforgettable event experiences. Contact us today to elevate your next event with emerging technologies.


Sound board/mixer at front of house at a live concert


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